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Motto
Motto by Aspen Dental
Brand Environment
A comprehensive brand identity and environmental concept developed for Aspen Dental’s orthodontic aligners, aimed at creating a distinct and memorable brand separate from Aspen Dental’s broader dental services. The goal was to emphasize a dedicated focus on clear aligners and the specialized orthodontic care associated with them. This included designing a visual identity that highlights the precision, comfort, and effectiveness of the aligners while fostering trust and confidence among patients seeking orthodontic treatment.