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Olayan / RXR
550 Madison
Environmental Content
A generative video content series that serves as an artful display in one of New York’s most recognizable landmarks by Phillip Johnson and John Burgee—The goal, to create an ever-changing video atmosphere that references the building’s architectural significance, the holistic renovation by Snohetta, and the iconic interior design by Rockwell Group—to create tech-forward, generative content that may be updated for years to come whilst maintaining a timeless and contextual aesthetic. The video concept pulls from the building’s Post Modernist history, playing with architectural motif’s from Johnson’s 1984 design. The video art direction references the materials and color palettes of the building’s interiors and the tangible art elements.