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New Balance
All Roads Lead to NYC
TCS New York Marathon
A three-part brand, retail, and race experience to celebrate the world’s biggest running event and it’s newly appointed title sponsor, New Balance—The goal, create a series of New York based running events that inspire runners and New Yorkers at large, creating excited anticipation leading up to race day—to create meaningful impact and show the running community that New Balance is at home in NYC. The collection of events and activations included the Charge-up Wall featured at both the Brooklyn Half-Marathon and the NY Full Marathon, the NYRR Run Club pop-up, and the pre-race Marathon expo experience at the Jacob Javits Center.